Fun, inclusive, liberated, libertarian, hedonist, and uninhibited: the new campaign #ComeAsYouAre_RSVP is a party where everyone is invited. Take a look backstage at the cast—including Gucci Mane, Sienna Miller and Iggy Pop—during the making of the Cruise 2020 campaign.

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Animals including a tiger, elephant, ostrich, sheep and llama depart for a wooden ark together with the characters from the campaign wearing the new collection by Alessandro Michele in the film for Gucci Gothic directed by Glen Luchford. Art director: @christophersimmonds Music: ‘Big City’ Sonic Boom Writer: Peter John Kember © Universal Music Publishing Ricordi […]

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Gucci Cruise 2018 Palazzo Pitti for Gucci Renaissance Experience The show was held in Florence on Monday evening at the Palatina Gallery at Palazzo Pitti — an apt inspiration for Alessandro Michele. This unique location was an Alessandro Michele idea:  that’s how high and free the ambitions of this brand soar these days. The location […]

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The Garden of Ninfa, located in Cisterna di Latina, near Rome, is the setting for the Gucci Gift campaign film in the Gucci Garden. Directed by Floria Sigismondi, the romantic video features the Gucci Cruise 2017 collection interacting with animals that are symbols of the House. Music: ‘Il Dolce Suono’ Written by: Gaetano Donizetti Performed […]

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