Emilio Pucci Spring/Summer 2017 Full Fashion Show

Retina-smarting yellow, frothy sherbet pink, hot tomato red and acid Goosebumps green: yep, psychedelic colour is back at Pucci, along with the flashy, splashy prints. In what can be interpreted as evidence of growing confidence after a somewhat rocky start two seasons ago, Massimo Giorgetti injected his spring/summer 2017 collection with the Pucci hallmarks that he has until now largely eschewed. It was a respectful take on the house codes, and offered up some shimmering new ideas.

First up: simple, sheer iterations of eveningwear. Grecian draping added interest to frothy pastels and ankle-skimming sheer tulle (a ballerina-born trend, incidentally, that popped up again and again in London) in a series of looks that would look as hot on the streets of Milan as the cobbled holiday destinations for which Pucci is made. Next, geometric and wavy modernist prints in noticeably neater silhouettes than autumn, and in peppy colour combos of burnt orange and lavender, lemon and grey, brown and black. The final handful of looks teased Pucci into a new, sequin-embellished future. Sometimes it pays to take one idea and roll with it, clearly and concisely.

By Ellie Pithers

Emilio Pucci Spring/Summer 2017 Full Fashion Show


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