Genny Spring/ Summer 2020: Fierce and Elegant Look for a Modern Amazon with Guacho’s Horses in a Argentinian Dream World
Also this year I had the chance to see Genny’s Fashion Show, in the front row.
The models dressed by Genny , looked like free, proud, courageous amazons with light clothes. The collection showed a choice of different outfits with a proud and elegant outfits.
The horse as a print, the use of embroidery and fringes exalted the free spirit of the courageous woman vistista by Genny: this woman loves nature, respects the environment, knows where she is going, and does not need any man to explore the beauties of this world.
I am madly in love with this brand. Did you know that Genny brand was first launched in 1962 by Arnaldo and Donatella Girombelli?.
Exactly; the Collection soon gained acclaim and popularity among women, claiming its place among the top names in Italian fashion, also on account of the stylistic contribution of famous designers such as Gianni Versace, who became the Creative Director at Genny in 1973.
Another curiosity is that the collections are able to combine classic elements and modern textures, the interplay of prints and transparencies, resulting in prêt à porter collections that are undoubtedly chic but remember to cater for the needs of contemporary women.
All with the guarantee of Made in Italy.
Everyone knows that this transformation was made possible by Sara Cavazza Facchini, Artistic Director of the Maison since 2013, who has skilfully blended its heritage with a sense of timeless elegance, a genuine air of femininity and a contemporary mood achieved through the details.
its style, expand its presence in key markets, and export the concept of Italian style at Back to the Collection, I firmly believe that Genny wanted to express a naturlistic image of the collection.
Author: Maria Zota
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