Make Fashion, Not War
Alisha is a clothing company the Netherlands. The brand was founded in January 2014 and is the creation of Lydie Djamba originally from Congo DRC who turned there a passion for fashion into a business. Alisha is a name that is close her heart and was chosen in memory of her great-grandmother. Alisha was described as being a very beautiful woman and to Lydie is a symbol of beauty.The brand creates clothing for young and dynamic women with s design in a style that nods at their African roots.
The collections are very different, from sportive to street wear, gala dresses with Dutch painters and bikini collection. Though the company is still young, ALISHA has already showcased at fashion shows in Lisbon, Barcelona, Paris, London, Amsterdam, Brussels, Gent and Malabo.
The slogan of the brand is Alisha ‘faites la mode et pas la guerr’e, Make fashion not war. The collections are very different, from sportive to street wear, gala dresses with dutch painters and bikini collection.
The logo is often followed by the figure 38 to emphasize the sportive, practical and dynamic side of the brand.The message of Alisha brand is so strong and full of power. We should learn also from Fashion!
Author: Maria Elena Fabi