Atelier Versace Fragrances | Advertising Campaign

Introducing #AtelierVersaceFragrances, the House’s first luxury unisex perfume collection. The exclusive line represents the Atelier’s relentless pursuit of only the highest quality materials and exceptional craftsmanship.

The fragrances embody an absolute dedication to excellence, encompassing a studious approach to exceptional quality components, innovative techniques, hand-craftsmanship and the distinct Atelier Versace aesthetic.

Referencing the sartorial savoir-faire of the Atelier, the perfumes are kept in entirely hand-made packaging. The lighter, fresher fragrances – Cédrat de Diamante, Éclat de Rose and Jasmin au Soleil are stored in clear, transparent glassware. The more intense scents boast sleek black bottles – Figue Blanche, Santal Boisé and Vanille Rouge.

Evoking the close-knit family atmosphere of the Atelier, campaign imagery and video feature models together with Versace’s own Atelier tailors, capturing the moments behind the scenes of the dressmaking studio.

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