Drawn to the light. The future lies ahead. The Prada Spring/Summer 20S18 womenswear Real Life Comix story is revealed in a continuation of Prada 365. See more at http://bit.ly/2rRJA44. Photography: Willy van der Perre Creative Direction: DJA Styling: Olivier Rizzo 365, Prada Spring/Summer 2018 Advertising Campaign – “Real Life”

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Comics both inspired and illustrated this collection, but there were no capes—just plenty of fine topcoats in herringbone, bird’s-eye, or plain camel and gray wool. Backstage afterwards, Miuccia Prada said that the central idea this season was “really that on one side is the virtual reality and on the other is the reality of the […]

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Mood/style: fragments of the short film Past Foward by David O.Russell become the perfect setting for this Prada Spring-Summer 17 collection that declares the end of the story telling, the obsessive search into the past to focus on today, the human and the person. “The collection is very simple made of garments of a modern […]

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Given what’s going on in the world, the constant bombardment of bad and terrifying news we’re surrounded with, what role should fashion play in our lives? When it boils down to it, that’s the crucial question every seller of fashion is facing now, from recent graduates to giant clothing behemoths. Miuccia Prada’s reaction, this season, was […]

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