“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and […]

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“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and […]

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Presenting the director’s cut of the Spring Summer 2016 advertising campaign, a short film by Glen Luchford. Director and photographer: Glen Luchford Creative director: Alessandro Michele Art director: Christopher Simmonds Music: “GOODBYE HORSES” from the motion picture “Married to the Mob”. Written by William Garvey Performed by Q Lazzarus & William Garvey Courtesy of Metro-Goldwyn-Mayer […]

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Shot in a glass-domed aviary the Gucci Pre-Fall 2016 campaign features wandering flamingos, wild plants and piles of old books. In the wild space, Glen Luchford captures the cast of carefree characters in the season’s collection of bold colors, textures, florals and prints. Creative director Alessandro Michele brings to life his vision of a chaotic […]

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