Elisabetta Franchi Advertising Campaign Fall/Winter 2016

The new Fall/Winter 2016 campaign by Giampaolo Sgura
An exclusive metropolitan club, with a cosmopolitan feel, will be the setting for the new ELISABETTA FRANCHI ADV campaign.
In a magical night of wild dancing and fun, two friends stand out among the crowd. Together they seduce with their suggestive glances and sensual moves. The models illuminate the scene wearing strong, bold outfits that perfectly portray the Maison’s attitude. Dark lights, sexy dances and moves emphasise the garments’ distinctive traits. The main colours are vibrant ocean blue and lacquer red together with the more classic gold and black. Strong details enhance the silhouette: long fringes, lavish embroidery and animalier patterns are used on jackets, super feminine jumpsuits, long and mini dresses.
Absorbed in a bewitched and chic atmosphere, the ELISABETTA FRANCHI woman loves to provoke and show off her body while still keeping a sophisticated allure. The new collection’s mood is perfectly represented by the most sought-after top models: Sara Sampaio and Pyper America (Lucky Blue Smith’s sister). The dual spirit of the Maison lies in the diversity of the two protagonists: Sara, with her angel face, embodies a sexy and sophisticated spirit, in contrast, the blonde Pyper with her very rock and rebel spirit.
The rhythm of the music and the video frames are intense. The seducing atmosphere created by the leading models is the perfect backdrop for Giampaolo Sgura who, after having been confirmed for his third season, manages to capture the true essence of the Maison with his snapshots and videos.

Elisabetta Franchi Advertising Campaign Fall/Winter 2016