The Hidden Secrets of Baselworld! by Sibilla Rezzonico

The Hidden Secrets of Baselworld !

Basel World luxury fair is the largest and most important jewelery and watchmaking Fair in the world. It is estimated that 80% of the world turnover is generated by Baselworld.

Inserted in a very international context, the fair is best known for its famous brands that take part in extraordinary stands such as, Chopard, Graff, De Grisogono, Mikimoto, Pasquale Bruni and many others. Few people , however, talk about the rare gems pavilion. Small and uncomfortably stands stand are Asiatic and Indian, full of their gems. Stained glass windows with colorless and unobtrusive colors are unexpectedly revealing a nature beauty. Untreated sapphires, precious “pigeon blood” rubies, emeralds with rarity and invaluable stones , until diamonds with unimaginable carats and qualities and the rarest and most precious fancy diamonds: yellow, pink and blue color shine in a beautiful way.

It looks like a real souk, but only the most experienced know the value of the exhibited merchandise. This pavilion is a jewel for gemologists and admirers of rare gems. Most of the stones are not even mounted on jewelery and therefore this is unattractive to the curious and inexperienced gemmological world. 4-5 carat kashmir sapphires, 2 million francs jade, pure diamonds over 10 carats, even virtually impossible to give value.


When in the main pavilions there is the glamor of famous brands and VIP models and celebrities, champagne and media that will launch the fashion of the year; In the bazaar of the Gemstone Pavilion there is a real museum of colored stones and diamonds, with unbelievable value, years of history enclosed in extraordinary rainbows. Only technicians of gems industry … nothing fancy, nothing movida, just the charm of nature and its colors. This is also… Baselworld.

Author: Sibilla Rezzonico 

Gemmologa – Charly Zenger SA

The Hidden Secrets of Baselworld! by Sibilla Rezzonico