As the company recorded positive performances in all its markets, chairman and CEO Remo Ruffini
explains the strategy behind its incredible success
Moncler is a French apparel that was founded in 1952 by René Ramillon in the alpine town of Monestier-de-Clermont, Grenoble, France.
Since it was born, the incredible fashion brand combined style with technological research assisted by experts in activities connected to the mountain world to answer the demands of nature with those of urban life: such a perfect combination!
In 2003 Remo Ruffini took over the company, of which he is currently Chairman and CEO. As the company recorded positive performances in all its markets, chairman and CEO Remo Ruffini explains the strategy behind its stratospheric success.
He recently commented: “I am extremely happy with the results achieved in the first six months of 2016. In what was a generally complex situation for the luxury goods sector, Moncler delivered double-digit growth in sales (+17%), performing well in all markets in which we operate and across all distribution channels.”
But what is the reason behind Moncler success? According to Ruffini’s opinion, the brand has such a great success thanks to the strategy of high-quality and controlled, selective growth.
In the first half of 2016, Moncler recorded positive performances in all its markets, confirming trends seen in the first quarter of this fiscal year .
Mr Ruffini said these results flow from Moncler clear strategy, increasingly strong brand perception and the valuable contribution of athe exceptional moncler team.
How much money are we talking about? In the first half of fiscal year 2016, Moncler recorded revenues of 346.5 million euros, an increase of 17% at constant and current exchange rates compared to revenues of 295.8 million euros in the same period of 2015.
Moreover, according to CEO opinion, In spite of the political-economical doubtful background, the collection strategic projects and retail network, will continue to strengthen Moncler and its core business.
Therefore the brand prospect is really postive: Moncler hope its results will again increase in 2016!.
Last but not least, what is the biggest news? After opening in London, Monlcer will also be launching in Seoul and New York before the end of 2016!
Author: Annalisa Fiscarelli