H&M Conscious Exclusive Dinner by Wilma Carnevale
H&M celebrated Conscious Exclusive Collection launch in Los Angeles SmogShoppe, one of the most sustainable places in United States.
The H&M dinner was attended by: Ann-Sofie Johansson, H&M Creative Advisor, Natalia Vodianova, campaign testimonial, Chrissy Teigen, Orlando Bloom, Hailey Baldwin, Kate Mara, Sasha Lane and Lucky Blue Smith, and all wearing H&M Conscious Exclusive cloths.
But let’s talk about this amazing Collection: H&M Conscious Exclusive is a red carpet collection made with innovative materials and represents a milestone in the path of H & M towards a future of sustainable fashion.
Vodianova was in town just for the event, clad in a cool-looking halter top covered with orange pailettes, made from plastic that has been collected from the shores of China, and black trousers made from organic silk. The Russian beauty told The Hollywood Reporter she was “proud to be asked [to be part of the campaign]. I’ve always admired H&M for their values, changing the idea that if you’re buying something cheap, that it’s not fashionable or beautiful.”
Did you know that… Every piece is made from sustainable materials, including BIONIC® – a polyester made of plastics recycled from shoreline waste. It is a premium collection made for special occasions, available in around 160 H&M stores worldwide, as well as online at hm.com from 20th April 2017.
“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
Author: Dottoressa Wilma Carnevale