H&M : 95 Exuberants and 4 Shops are Closed
ZARA is the Winner of the Competition!
The group closed the 2015-2016 budget with a profit of 2 billion euros. Is so shocking the decision of the H&M chain to announce 95 exuberants in Italy after the closure of 4 shops, in Milan (Piazza San Babila and Corso Buenos Aires), one in Cremona and one in Venice.
The Swedes, for their part, replied that openings and closures are on the normal agenda: “The decision to close outlets is linked to the economic viability of these specific stores,” explains H & M. “The retail sector is constantly evolving And the company has to adapt to these changes.”
H&M is a Swedish store founded in 1947 that has more than 4000 stores around the world. Spanish chain Zara launched in 1974, and now has more than 2100 stores globally.
The competition between H&M and ZARA?
Both stores stock women’s, men’s and kids’ ranges, but H&M’s children’s line stops at about age 10, whereas Zara goes up to 13/14, so it covers the tween stage as well.
Both stores are cuteness overload when it comes to kidswear (Zara do a nice line of little boys’ suits, and H&M will delight young fans of Frozen with its licensed accessories). H&M is famous for its designer collaborations (next up is Kenzo) and it also has a more premium Studio collection. It also has a good section of women’s activewear.
Zara covers the bases with Zara Woman, Zara Basic and Trafaluc (a meaningless word, but think younger streetwear) with menswear divided into Fashion, Classic and Denim ranges. Both stores update their stock at least twice a week.
Author: Giada Sciortino