Autumn / Winter 2016/17
Thursday, July 7
Fendi was founded by Adele Casagrande and her husband Edoardo Fendi; in 1926 they opened a leather and fur Store in Via del Plebiscito, Rome. Fendi success is linked to their fabulous bags, including the following two famous models.
The first one is called “the Baguette” and it was designed in 1997 by Silvia Venturini Fendi, becaming a fashion symbol during the late nineties.
The second one “Peekaboo” is bigger, you can wear it with a short handle, or as a shoulder bag. Recently, the most successful Fendi bag is the Fendi bag charm, with decorative colorful fur balls.
Fendi decided to celebrate 90 years of the brand, in a fabulous and dreamy atmosphere of Rome . On the official Fendi Facebook Page several pictures of the Roman Catwalk has been published with the following description: “There was once a princess who danced through enchanted waters in ornate robes. The Legends and Fairy Tales collection features romantic colors and ethereal materials such as’ organza, silk and tulle. the craftsmanship of Fendi shines with printed fabrics and hand-painted, embroidered and ornate lace jacquard velvet. a truly wonderful collection that could come to light only in the Trevi Fountain “.
Fourty beautiful models, including Kendall Jenner and Bella Hadid, walked wearing the Couture Collection for autumn / winter 2016/17 on a transparent Plexiglas catwalk.
The final effect was amazing: they gave the impression of walking directly into the water. The collection, called “Legends and Fairy Tales”, was designed by the creative director Karl Lagerfeld, it was made of transparent clothes with floral motifs, embroidery and aspecial fur, accompanied by ankle boots.
Author: Cristina Fiorentino