Billionaire SS 2019,
Unconventional and Highly Contemporary Luxury
When High Quality is Made in Italy
During the Fashion Week Spring Summer 2019, I was invited, as a guest, at Manzoni Theater in Milan, to admire the last Billionaire Brand Fashion Collection.
I had the honour to meet Philipp Plein before the event, who, together with Flavio Briatore, bought the Billionaire Brand .
What can I said about this amazing Fashion Collection?
First of all, the Designer, Mr Plutus, was able to create a very interesting concept.
Part man, part machine, he represents a new breed of creative force in the fashion industry.
A mysterious robotic entity, Plutus miraculously appeared earlier this year behind the wheel of a white Rolls Royce, The Rolling Stones’s anthem Sympathy for the Devil blaring as he raced into the heart of Milan.
Rumours and theories about the origins of this electronic enigma immediately started swirling, with some experts believing him to be the ancient Greek god of wealth returned to earth on a secret mission.
It can now be revealed that Plutus has been hard at work behind the scenes at Billionaire, and is finally ready to unveil a new era in menswear.
The Billionaire Brand is now synonymous of high quality, made in Italy.
While times change, Italian artisans preserve their perpetual and reliable heritage of knowledge, keeping the faith with tradition and meticulous attention to detail while interpreting new ideas and products. For Billionaire this heritage is an essential resource, the basis of an unconventional and highly contemporary luxury. A luxury that allows the wearer to follow his own style, like a true leader. For those who allow themselves the pleasures of life and demand the best…always.
Author: Maria Zota